Closed Loop
Lance Loveday
3741 Douglas Boulevard, Suite 370, Roseville, 916-367-5222

Describe your business. Did you find it, or did it find you?

Closed Loop is a different kind of digital agency. Our focus is on driving business results through enterprise-level digital advertising, experience design and user research services. Since its inception in 2001, we’ve helped a wide range of brands—from start-ups to Fortune 500 companies—achieve massive growth with our customer-centric approach. Clients like PayPal, Tableau Software, Crate and Barrel, StubHub, Facebook, Intel, and Quicken Loans have all benefited from our work. The business found me and has grown organically over time by finding spots where there was market demand for areas we’re passionate about. 

 

How are you involved with both the community and your customer?

We support the Children’s Receiving Home of Sacramento with our time and money, and also let our employees donate company funds to charities of their choice. What’s more, employees receive paid time off for charitable work. At a global level, we support Kiva and the Heifer Project. 

What life accomplishments are you most proud of?

First, marrying "up"—my wife's love, support and guidance has made for a richer and more meaningful life than I could've imagined. Second, raising three great kids—good, kind human beings—who I not only love, but like as well. And third, building a company. It hasn't always been easy, but it's enabled an amazing level of freedom and personal growth.

What’s your favorite place to eat out locally?

Joe Caribe in Auburn. The food is incredibly original and delicious, the atmosphere is funky and cool, and they always have great beer. 

And finally, customer service is…?

Making our clients look like rock stars. We want to make sure they get all the credit for our work. Helping them succeed is our biggest reward.  

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